In conjunction with an annual insurance conference, ACE journeys to a different destination with the objective of personally engaging its prospects and clients in its brand and products.  In 2011, ACE was on course for  Vancouver with a message specific to international risk needs. So with an international destination in mind, an international audience and an international message of Global Product Solutions, (GPS) — it was clear that the direction should point to the one and only Global Party Spot at the conference — the ACE Customer  Appreciation Gala.

 

Borrowing from the ACE GPS ad which featured an image of a sailboat on vast open waters, we paired the architectural “sails” of the Vancouver Convention Center and its location on the dazzling waterfront with more representations of the seas and navigating systems to help manifest ACE’s product breadth, depth and reach.  We painted our space in watery lights tinged in ACE blues and greens, we floated a custom-made GPS scenic form on stage, we immersed their guests in the contemporary sounds of Sugar Ray and we once again drowned out the competition.

 

Nearly 3000 customers and prospects found the coordinates to the VCC and stayed on course for a concert that blew them away with gale force impact and blew us into port for producing the next year's Gala in Philadelphia.