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The Signage
The GOAT
The MasterCard
Arnold Palmer Invitational
No doubt legendary golf royalty, Arnold Palmer ruled the golf world for six decades. Surely, an extraordinary career. And a most extraordinary life. In a post-humous tribute, worthy of his noble contribution to the sport, the landscape of the poolside and pavilion area of the Arnold Palmer Bay Hill Club & Lodge was converted to an exhibition of his life and times. A beautifully-presented, representation of the King of Golf was staged between two custom-made wood frames and the balance of the pavilion enveloped guests with all of the elements in life loved by Arnold...
Elements like organics (thus a Pottery Barn-styled barn door stage scenic), white, cotton table linens with a subtle, monochromatic golf-ball like pattern, wooden chairs, menu holders made of bamboo and centerpieces tucked into natural containers. But the most significant tribute to Arnold was in the ceiling treatment... chandelier-like groupings of Arnold Palmer's adored "red, white and green" golf umbrellas were hung upside down from the pavilion ceilings.
The very exclusive group of 100 bankers, finance managers, sports figures and friends gathered under the umbrellas and around a dais where Arnold's beloved colleagues made warm tributes to a man that made golf a sport accessible to all. They loved their environment and lauded Palmer for his charisma, humility, and approachability.
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The Dais
The Dais