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Content with a Point of View.
The Material
A brand has a story to tell. The challenge is finding the right way to tell it.
I deliver content and design that give ideas a voice and brands a presence. Whether supporting a marcom strategy or an event marketing initiative, the approach starts with the message, the audience and what you want to accomplish.
Words and visuals work together. Strategy informs creativity. And every element has a reason to be there.
Have an idea that needs a story, a strategy or a
creative hand?
Let's Explore It
From First Draft to Final Design.
The Outcome
I bring the writing, creative thinking and graphic design together to create communications that are cohesive, considered and unmistakably on message.
That might mean shaping a concept and building the story around it, translating a strategy into a suite of communications, or taking an existing idea and giving it a sharper, more compelling expression.
Whatever the format, the aim is the same: make the message clear, the creative memorable and the result worth noticing.
Marketing Communications
Driven by client objectives, NDC delivers compelling, clean, specific stories in words and pictures that engage and capture the imagination; from marcom strategies, to winning proposals, brand development and content creation, I turn ideas into words, and visuals that capture attention and move people to action.
Different projects. Different audiences. Different media. The same creative instinct: find the story, shape the message and make it matter. Explore the possibilities.
So here’s what I do. I write and design winning proposals. I craft statement pieces that reflect your brand.
Pieces that are precise, beautifully written and designed. Pieces that measure up to your character. Brand-worthy pieces. Pieces that leave no doubt with your client that you are established, credentialed, honed, and a serious, qualified contender.
Using the art of storytelling. I create deliberate, intriguing, engaging proposals that are on target with client event objectives. Every word is selected to tell a compelling story. Every sentence is structured to support the vision. Every paragraph is honed for logical continuity. There’s always a beginning (to set the stage). A middle (to give way to the fine details in an orderly manner). And an end (to provide a remarkable conclusion that comes full circle with the start). Just like a book. But abbreviated for a fast-moving read.
Each proposal is typically supplemented with storyboards— visual eye candy, so to speak— that give form to concepts to help the reader better visualize. Each proposal can include floorplans and smart, spatial arrangements. And each proposal can be supplemented with costs and resources.
Once you win the bid or the proposal is approved, you can take the project from there OR you can use me, (NDC) to creatively direct the actualization of the story through to its end.
See Creative Director Services for more information. (Link to Creative Director Services)
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