ACE RIMS
Customer Appreciation Concert
with The Goo Goo Dolls

No doubt that Progress Rocks!  Just one peek at the ACE Corporate video, and it was clear that progress meant innovation, creativity, growth.  It was about reaching higher and making it happen. 
 
And we planned to do just that at the ACE RIMS Gala.  We reached higher than ever before to make this customer event an event that out-did, out-entertained, out-shined, and out-rocked the competition.
 
To do that, we incorporated the visual metaphors of insuring progress — the step and repeat images entrenched in ACE's ad campaign — to create a tangible brand vitality that absolutely rocked throughout the venue. At former  Galas, we’ve used the circle and sunburst pattern of the Tunnel ad and the triangles of the Geodesic Dome ad.  This year, we incorporated curved and fluid patterns borrowed from the current Nurture Ideas ad in order to illustrate agility and flexibility — characteristics implicit in the brand promise of insuring  progress.  Curved and fluid patterns that said progress rocks — and rolls.  And on this night, indeed it did!

The Signage